Strategizing innovatively on the fly

The business world has seen many twists and turns, but none as fateful as the coronavirus pandemic. Much is said about COVID and how it has changed the landscape for many businesses, right from start-ups to corporate giants. Revenues have taken a hit and business plans have had to undergo immediate re-evaluation to account for the impact of the pandemic. Initially, we thought the situation would last for few months but with time we soon realized that the recovery was unpredictable.
In the aviation industry, since the advent of COVID-19, the changes that were noticed started with passengers cancelling their travel plans due to the steady rise in cases until the subsequent suspension of passenger flights due to the closure of borders. On an operational level, the staff of the Mumbai airport experienced how difficult it was to keep the airport functioning during the lockdown. The airport teams faced numerous challenges, both in an official capacity as well as on a personal level, as the unprecedented situation evolved further.
Continue reading